led the redesign of new brand identity and user experience across focal’s main website for the “ignite” program which supports photographer business growth. user experience focused on clear call to actions, product value, and simplicity of the program for busy photographers. design prioritizes a clearer, more cohesive, and informative experience for prospective photographers.
focal
2026
website redesign
homepage
ignite page
website redesign
2026
personal project
website redesign concept for strawberrymilkmob, a vancouver based swimwear company. personal project to practice web and ux design for e-commerce and fashion.
product page
homepage
ux/ui & website design
2026
website design for focal weddings, a matchmaker service that connects photographers and clients with the right fit. additionally, a redesign of the focal marketplace, an online photography marketplace for clients to easily find and book photographers. focus on user journey and flow to guide a seamless experience throughout the search for a photographer. updated visual style to promote a more elegant and sophisticated brand that appeals to potential clients booking a wedding photographer.
focal weddings
focal weddings
focal marketplace
